Information sources
Almost all of Costa Rica’s best prospects (92.6%) would turn to the Internet if they wanted to learn more about a destination as a place to take a vacation. The vast majority would also be likely to talk with people who have been there and to pick up information at a travel agency. More than 4 in 10 would contact the destination’s tourist office.
Information sources travelers would be extremely or very likely to use to obtain information about a destination (Best Prospects for Costa Rica)
Search the Internet - 92.6%
Talk with people who have been there - 87.2%
Pick up information at a travel agency - 85.5%
Buy or borrow a guidebook - 77.8%
Contact the destination’s tourist office - 43.1%
Planning Lead Time
Like other Canadian travelers, Costa Rica’s best prospects tend to plan their vacations well in advance of departure. On their most recent international vacation, 45.2% decided on their destination four months or more in advance of departure; 22.7% did so seven months or more before leaving home.
Destination selection lead time on most recent international trip (Best Prospects for Costa Rica)
Less than 2 weeks - 8.6%
2 to 4 weeks - 13.3%
1 to 3 months - 32.8%
4 to 6 months - 22.5%
7 months to 1 year - 18.9%
More than 1 year - 3.8%
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