By: Porfirio Campos Morera **Tourism is one of the most important agents in the world's economy. It involves diverse productive sectors of a country or region. It's Costa Rica's first source of income and the fourth in the world; it has also become one of the main generators of employment, direct and indirectly.
Likewise, this activity has impact on different and varied sectors developing around it, such as: Transport companies (air, land and sea), Operators, Magazines, Agricultural Suppliers, Crafts, etc. Despite the importance of this industry, it has great problems: How to get the thousands of travel agents around the world to understand, know and be able to sell a country having a wide diversity of tourist products and services?
International Travel Agent's Training Program
Revista Destinos Centroamérica Travel, through its digital version, has developed this new program, with the purpose of teaching and promoting the country and the region's multiple attractions, to awaken the interest of every professional in the field. We also have support of the institutional sector, so great expectations are being created around this potentially important tool to increase the flow of tourists to Costa Rica.
The strategy reaches for travel agents around the world directly, FRONT DESK and stimulates their participation and acceptance. Using a digital brochure, in 3-D format it's simple and very user friendly, containing detailed information of Costa Rica's 10 tourist zones and a final questionnaire that readers have to answer Once they have solved the questionnaires correctly, travel agents receive three certificates (Basic, Intermediate and Advanced) certifying them as connoisseurs of the tourist product.
This training program has a final attraction: an incentive trip with all expenses covered so they get to know the variety and richness of the country for tourism personally. We are expecting the first Group of International travel agents, awarded this incentive trip p arrive to the country on the month of October 2008.
** Courtesy of revistadestinos.com
