Costa Rica has been a touristic paradise for a very long time and this paradise is available with a discount for the 2009. The challenge for the country is the way to announce this great measure to the potential visitors.
Bejuco Beach
During the last years, Costa Rica experimented a boom in the real estate development for retired outsiders, and as second houses. This recent boom is as dead as the “Macarena”, because some people want to make big investments in such an economical tense environment.
However, foreigners can reduce stress by taking beautiful vacations in Costa Rica, with just 1% of the property retail price, and by taking advantage of the special fees, offered by the touristic sector in an income-collapse year.
The issue comes when talking about promotion in the main international markets, Costa Rica’s strength is its weakness. Many of the best tourism enterprises and resorts of the country are small, charming and intimate. The hotels that show those characteristics can have little or no budget for publicity.
Meanwhile, charming can’t buy announcements in Europe and North America media. Tourism is the most important economical sector in Costa Rica with over $2,000 millions of annual incomes.
In this case, the Costa Rican Tourism Institute has to spend several millions of dollars in the next months to give the good news to the world: In the 2009, paradise is for anyone!
