The National Chamber of Tourism (CANATUR) is optimistic towards the results projected in a survey done by the firm Deloitte which points that trust and moderation framed the behavior of the American traveler. The survey applied to 2000 consumers, shows that 45% plans their vacations between the last week of November and March 2010.
It is an inspiring parameter. It reflects the perception of the tourist towards the activity is more favorable even the economic situation worldwide isn’t good”, manifested Juan Carlos Ramos, president of CANATUR.
The conditions of the traveling industry seem to start a stabilization process when observing signs of economical recovery. The fares are still low which affect the incomes, but the consumers are getting special offers that contribute to the occupancy”, said Adam Weissenberg, leader of the Tourism, Hospitality and Leisure in the United States from Deloitte LLP.
The study emphasizes that 64% of the interviewed people show a more conscious behavior regarding costs when traveling. Another 25% confirms the projection to travel more than the next year, while a 45% will take the same period of vacations taken the previous year.
From the sample, a 22% indicated that will take vacations from December to New Year and a 32% will make the vacations after New Year’s Day.
It is comprehensible that after a period of crisis people are taking measures to reduce costs. The important is that potential tourists of our main receptacle market are getting trust to reactivate the trips, assured Ramos.
Ramos explained that the country has an advantage to keep sustainable tourism policies that pretend to conserve and protect natural resources. This factor is a main reason to choose the vacation destination of the tourists. Other 59% of the people take into account the value of sustainable tourism when looking for vocational destinations, while other 45% value the lodging installations that act responsibly when talking about environment.
The tourist has become selective. This tourist has created consciousness to look for destinations that respect the sustainability of the resources, and Costa Rica keeps its international image of the sustainable tourism model. This condition must be used to capture the attention of the tourists”, sustained Ramos.
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